Discover the Art and Science to Successful Cocktail Menu Design
Unlock the potential of your cocktail menu with research-backed strategies. This guide combines insights from psychology, hospitality research, and marketing research to help you create a menu that drives sales and builds loyalty.
What You’ll Learn:
The Truth about Item Placement: Understand how customers read menus and focus on your strategy where it matters most.
Pricing Strategies That Work: Explore psychological pricing for bars and restaurants to maximize revenue.
The Ideal Cocktail Menu Size: How many cocktails should you place on the menu? Studies have provided some clear guidelines to maximize customer purchases and satisfaction.
Classics vs. Signatures: Should your menu feature classics or signature originals?.
The Power of Cocktail Names: Learn how names can prime customer perception and experience.
Branding Through Psychology: Use personality-driven design to connect with your audience.
Your cocktail menu isn’t just a list—it’s your bar’s story. Leverage these evidence-based methods to elevate your branding and customer experience.